As a firm of Chartered Financial Planners, and with quite a few of our team holding the international designation of Certified Financial Planner (CFP) professional, you can imagine that we are justifiably proud to carry the Financial Planner label.
Unfortunately some sales organisations seek to “hijack” this label in light of the fact that the title “Financial Adviser” has become something of a damaged brand in recent years.
A good example of this comes from the banking sector where Natwest has recently launched an advertising campaign around the theme of taking advice from their Financial Planning Managers.
They are of course perfectly entitled to do this but we would suggest that if you engage with them you simply ask them one question;
“As a Financial Planning Manager are you a Chartered Financial Planner or Certified Financial Planner?”
If the answer is neither then we suggest you go and talk to someone with the proper Financial Planning qualification.
