We are pleased to announce a new Managing Director for Informed Choice.
Informed Choice has announced the appointment of Shelley McCarthy as its new Managing Director.
McCarthy, who has served as Financial Planning Director at the firm since 2016, has been with Bamford family-owned Informed Choice for a decade. She becomes the first non-family member to hold the role at Informed Choice.
She takes over the Managing Director role from Martin Bamford, who becomes Director of Client Education with responsibility for investment research and marketing.
Shelley joined the Informed Choice team in September 2009, initially as a Paraplanner, before becoming a Financial Planner. She is a Chartered Financial Planner, Chartered Wealth Manager and Certified Financial Planner (CFP).
She has over fifteen years of experience in retail financial services, previously working with a national IFA firm in several different roles, including as a wealth adviser.
As part of the change in roles, Martin will hand over responsibility for his remaining portfolio of clients at Informed Choice and focus on the growth of his creative agency, Bamford Media.
Commenting on the appointment, Informed Choice founder Nick Bamford said:
We recognise Shelley’s immense contribution to the development of the Informed Choice financial planning proposition and growth of the business in recent years. It’s heartening to pass responsibility for the day-to-day management of the firm to such a driven, engaging individual, as we enter the next phase of our business journey.
Shelley McCarthy added:
I’m honoured to have been asked to lead Informed Choice in the exciting next stage of its growth. Informed Choice has an immense reputation within the financial services profession and within our local markets of Surrey and Hampshire. The coming years offer us a fantastic opportunity to embrace technology, become more efficient and deliver our value proposition to a larger number of clients.