Informed Choice, the award-winning firm of Chartered Financial Planners, has announced their intention this morning to acquire a chain of coffee shops across the UK.
The multi-million pound deal, which will be signed by midday today, aims to place an Informed Choice Financial Planner in each coffee shop, following an intensive training course to acquire the necessary barista skills.
Commenting on the move, Informed Choice managing director Martin Bamford said:
“This deal is a logical next step for Informed Choice as we continue to grow our business. We look forward to integrating the provision of independent financial advice with the sale of coffee.”
The coffee chain will be rebranded as Informed Choice Java within weeks of the acquisition. In a move that will see retirement advice offered alongside a Latte, the existing Informed Choice team will split their time between advising clients and clearing tables.
Newly appointed Head of Coffee Services for Informed Choice Java, Mr C. Bean, commented:
“The leading coffee chains have already benefited from relevant diversification in their businesses, with many offering a full food menu or the option to purchase the music being played in store. This move takes things a step further. Within a few weeks, coffee drinkers in our stores will be able to buy an ISA with their Espresso or a Child Trust Fund with their Babyccino.”
For more information, please visit www.icl-ifa.co.uk/coffee.
