Andrew is delivering a session to our local professional connections to explain how we are using blogs as a way of continuing to keep contact with our clients and starting the process of engaging with new clients.
Our colleagues are currently explaining the reasons why they believe that blogs on their websites are hopefully adding value to their businesses.
At the moment we are considering why some people are reluctant to involve themselves in the beneficial act of communicating with their clients.
One thought is that they feel everything they write has to be of the highest technical quality.
Yes, quality is important but probably more important is the act of showing you have an opinion about matters in your world (Accountancy, the Law or Financial Services).
Blogging can be at the hub of your Social Media activity and important to note that 329 million people per day read blogs.
But whilst 60% of firms have a blog, 65% of them are not even updated on a yearly basis.
One fifth of the world use Twitter which proves they want updated information rather than static articles.
Make the headlines inspiring for people to read. Ask questions and give an opinion.
It does not take long to write and edit the copy our estimate is less than half an hour per blog.
One of our colleagues asked “How long should a blog be?”; old question they might vary in length but aim for 300-500 words to keep the reader’s interest.
Remember this is about sharing your opinion with the world because people do like to do business with people who have a view.
