The latest Investment Management Association (IMA) figures for the whole of 2010 show the highest level of equity sales in a decade.
During 2010, there were £23.9 billion of net retail sales. This is only slightly lower than the record year of £25.9 billion in 2009.
Sales of funds within Individual Savings Accounts (ISA) were at their highest level since 2001, at £3.9 billion.
The biggest selling IMA sector last year was Sterling Strategic Bond which had £2.7 billion of net retail sales in 2010, compared to £2.0 billion in 2009 when it was in third place.
Last year also saw the highest level of equity investments in a decade, at £7.5 billion of net retail sales.
Whilst a decade ago investors were showing a strong bias towards UK and European equities, the focus in 2010 was more global. 20% of gross investment sales went into global funds last year.
It is always interesting to see how investors have been allocating their portfolios.
Of course what really matters is how investments should be positioned for 2011 and beyond, rather than investing in the rear-view mirror.
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