Do we have the best IFA website?
Informed Choice has been shortlisted for Best IFA Website at the Professional Adviser Awards 2011.
We launched the current version of our website at the end of November 2009, following a major overhaul of our existing website and a professional design by the team at [codepotato].
Our new website was created following feedback from our clients and professional connections, to construct a site worthy of a leading firm of Chartered Financial Planners.
The website was created using the WordPress content management system, which enables us to have an integrated blog which is updated on a daily basis and displayed prominently on the home page.
Since launch on 24th November 2009, we have posted over 500 blog entries, each covering topical financial planning and investment subjects.
The primary purpose of our website is to keep our clients well informed and encourage debate. Each blog post is open to comments and we ensure that we always respond to any comments left immediately.
Our website is fully integrated with the full range of Social Media.
Each blog post contains a button to share the blog with connections on Twitter, LinkedIn and Facebook, or email and print the content. Our blogs are automatically posted to our Twitter account (@informedchoice) where we now have 800 followers.
Our plans for the website in 2011 include the addition of regular video blogs and the development of a series of microsites, each focusing on a core advice area such as care fees planning or trustee investments.
We also have plans to upgrade our testimonials page, with professional photographs of selected clients along with their comments on the service they have received from Informed Choice.
Our congratulations go to the other IFA firms who reached shortlist stage for the Professional Adviser Awards 2011. The awards are being held at a ceremony in London on Thursday, 10 February.
Watch this space for more news!